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There’s a whole host of buzz-words used in the online world.  Words that everyone has heard of but probably mean different things to the average Joe.

Words like ‘mindset’ and ‘hustle’.

Most would say that ‘hustle’ is associated with con-artists that ‘pull the wool over the eyes’ of their targets.  It’s meaning with this perspective is based in fakery and scams.  If you’re anything like me, then that idea of hustling in your business brings you out in goosebumps because you created your service business to help people – coming from a place of authenticity and integrity. You are not in the business of scamming or faking – or at least I hope that’s not the case. And if it is, I bid you adieu.

The thing is, the meaning of hustle has changed quite dramatically – and I think one of the instigators is Gary Vaynerchuk (if you don’t know who he is, seriously, check him out), but now hustle means to get your mind focused and your head in the game to concentrate a lot of hard work and energy into a specific time frame to achieve a certain goal.

Make it mean what you want.

One thing you should remember, if you dislike or even hate the word hustle, is that you can keep thinking that way if you please but really, a word can mean whatever you want it to mean. Often meanings we associate with words come from our cultural background and the things that we learn and take on board depending on who we associate and hand around with.

But in the online space we are led to believe we have to hustle to get results in our business, and while I would say it is true that we have to get our head down and focused, it doesn’t necessarily have to be about pulling all-nighters.  That being said, it’s not a bad thing to do that either – it all depends on what is right for you.  Generally the more effort you put into something the more you get out of it.

Where the energy is focused.

So if you’re happy putting in three hours a day, then you have to remember that you might not be able to compress your timeline quite as quickly as if you put in nine hours a day. But it definitely comes down to the quality of effort and energy put in, depending on your goals and objectives.

Often, knowing where to focus evolves with time as you try new ways of working and allow yourself to fail and learn.  However, taking the type of action that is aligned with your purpose and vision for your business and life is important to identify.

It’s about having a resilient mindset day to day but also figuring out what are the right things for you to focus on to get the maximum results for your business, whilst staying in integrity with your values.

What is your biggest challenge when it comes to your mindset, keeping focused and holding the faith in yourself?  Let me know in the comments below.


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